Monroe Dodge Chrysler Jeep Ram
15160 S. Dixie Hwy (S. Monroe St.) Monroe, MI 48161Sales: (888) 698-9905
- Service: (734) 242-8458
- Parts: (734) 384-0900
Pink My Ride
"Pink Your Ride" at the Monroe Superstore!
October is Breast Cancer Awareness Month.
We have created a Custom Graphics Package, now available for a limited time.
Proceeds to benefit the new Monroe Cancer Center for Breast Cancer Research and Awareness.
We will install this custom graphics package on your new Dodge, Chrysler, Jeep or Ram vehicle;
or we can install on your existing vehicle - any make or model!
[Scroll down to see photos]
The Monroe Dodge Chrysler Jeep Ram Superstore is proud to announce the sponsorship of "Pink My Ride," a campaign to help raise funds for THE MONROE CANCER CENTER.
October is "Breast Cancer Awareness" month, says co-owner Ralph Mahalak, Jr., "and we are delighted to sponsor this new campaign."
When you come to The Monroe Superstore to "Pink your Ride," you'll get your PINK stripe graphics package installed and a cool pink hat to go along with it for just $98. Most importantly though, you will be helping to support the Monroe Cancer Center & Karmanos Cancer Institute with a donation from the proceeds on every car.
We have selected some of our new Chrysler models to display this PINK graphics package.
However, we are offering this same package installed on anyone's vehicle-no matter what they drive.
Monroe's Katie Reaume said, "I Pinked my Ride @ The Monroe Superstore."
When you see a car driving around with this slogan at the top of the windshield and neat pinstripe graphics, HONK your HORN to show support for Breast Cancer Awareness!
The FIVE STAR Team at the Monroe Dodge Chrysler Jeep Ram Superstore will display "Pink My Ride" vehicles at COMPUWARE ARENA in Plymouth, MI for the PLYMOUTH WHALERS "PINKOUT HOCKEY GAME" on Saturday, Oct 15th to support the Karmanos Cancer Institute.
Pictured below, Donna Bruck, Monroe Cancer Center Coordinator and a breast cancer survivor herself says, "I pinked my ride at the Monroe Superstore!"
Pictured below, Jessica Cochran of Monroe "pinked" her ride, a 2011 Jeep Liberty.
"Thanks for helping support Breast Cancer Research and Awareness, Jessica!!!"
2011 Chrysler 200 and 2011 Dodge Caliber, pictured below, with "Pink My Ride" graphics.
Article published in Toledo Free Press 10.02.2011, by Sarah Ottney
'Pink My Ride' campaign to support cancer center
An area car dealership is doing its part to help fight breast cancer through a new custom detailing campaign.
In honor of breast cancer awareness month, the Monroe Dodge Chrysler Jeep Ram Superstore will detail any vehicle with a custom Pink My Ride graphics package through the end of October with a portion of the proceeds benefiting the Monroe Cancer Center.
The dealership will install the graphics package on any vehicle, regardless of make or model. It also has several new Chrysler models for sale on the lot with the graphics package already installed.
The detailing costs $98 and customers will also receive a pink hat.
Monroe Dodge co-owner Ralph Mahalak Jr. said the project attracted interest from employees and customers even before the project officially launched.
"If it's any indication this early on, as we are just now launching, I have a feeling there could be a lot of people who want to pink their rides," Mahalak said. "We'll find out shortly, but I think that will be the case."
Jackie Swearingen, director of marketing and public relations at Mercy Memorial Hospital, said the money raised will be put toward Mercy Memorial's cancer treatment assistance fund.
"It's great to have a supporter like Monroe Dodge on our side," Swearingen said. "Ralph Mahalak and his team have been supportive with fundraising long before the center even opened."
Greg Bondy, charity and events manager at Monroe Dodge, said interacting with passionate people is the best part about working with charities.
"Cancer affects virtually everybody's family," Bondy said. "It's amazing how passionate people are in fighting and finding a cure for this disease. The passion is fantastic."
The Monroe Cancer Center, which opened in June, is a joint venture between the Barbara Ann Karmanos Cancer Center in Detroit, Mercy Memorial Hospital System in Monroe and ProMedica in Toledo.